Developer Journal Ep 7: Catching Up in the Car

In this casual update I review the marketing launch of OwlDeck and talk about other progress and goals. I also talk a bit about some recent presentations and upcoming plans. Let me know what you think. Thanks for the interest! Developer Journal Ep 7: Catching Up in the Car from Mike Zornek on Vimeo. [Read More]

Thoughts Behind the Construction of My Software Teaser Page

Last week I launched the teaser website for my new software app OwlDeck. It’s a great milestone for any young project and I thought I’d take some time to document my thoughts and goals behind it. The Importance of Marketing If, like me, the goals of your side project include being profitable you need to split your time between the business needs and the technical needs. One of worst things you could do is keep your head down in the code and only work on the product. [Read More]

Developer Journal Ep 6: Marketing Has Begun

Here is episode 6 of my developer journal. We quick tour IndyHall; Hello OwlDeck, the new name for the project! I talk about the new marketing efforts, the July release goal, the forever maturing parser, theme work and May goals. Other project updates: PhillyCocoa.org launched, ZornLabs.com launched, doing a Philly Tech Week talk, doing an iOS Refactoring workshop. Let me know what you think. Thanks for the interest! Developer Journal Ep 6: Marketing Has Begun from Mike Zornek on Vimeo. [Read More]

Developer Journal Ep 5: Markdown and TextKit

Here is episode 5 of my developer journal. We cover progress made on the app, via Markdown processing and TextKit rendering. Some videos on TextKit: GENE WHITAKER - MAGIC WORDS – HARNESSING THE POWER OF TEXTKIT https://vimeopro.com/360conferences/360idev-2015/video/138031038 UIKonf 2014 – Max Seelemann: TextKit for the rest of us - YouTube https://www.youtube.com/watch?v=cNUsaJ3Tmuo Let me know what you think. Thanks for the interest! Developer Journal Ep 5: Markdown and TextKit from Mike Zornek on Vimeo. [Read More]

Daily Standup March 6, 2017: Beta Websites, Book Swap and Taxes.

I like having standup meetings when I’m on a team. I think it can keep you focused on the goals of the day, help avoid conflicts and provide a nice paper trail for what you’ve been doing. This is a standup update for my solo side projects – think of it as an open source personal accountability hack. Wednesday through Sunday: Apologies. I’m still getting back in the swing of daily updates. [Read More]

Daily Standup March 1, 2017: Haircuts and Circle CI repo Inception Problems

I like having standup meetings when I’m on a team. I think it can keep you focused on the goals of the day, help avoid conflicts and provide a nice paper trail for what you’ve been doing. This is a standup update for my solo side projects – think of it as an open source personal accountability hack. Friday through Tuesday: I got sick over the weekend and was still really tiered so I wouldn’t consider all of these full days but here is my progress. [Read More]

Daily Standup Feb 24, 2017: Circle CI Hugo Deployments and Markdown Parsing

I like having standup meetings when I’m on a team. I think it can keep you focused on the goals of the day, help avoid conflicts and provide a nice paper trail for what you’ve been doing. This is a standup update for my solo side projects – think of it as an open source personal accountability hack. Yesterday: I worked more on the Philly CocoaHead website redesign. I got the blog section of the app working and also did some testing of the RSS functionality. [Read More]

Developer Journal Ep 4: Life Updates and Learning Web Technologies

Here is episode 4 of my developer journal. It’s a bit of a hodgepodge of stuff but since I haven’t done one since December it more a mental cleanup so I can get back on track. Let me know what you think. Thanks for the interest! Developer Journal Ep 4: Life Updates and Learning Web Technologies from Mike Zornek on Vimeo. [Read More]

Developer Journal: Ep 3

Here is episode 3 of my developer journal. A quick checkin and review of some limited progress made towards the side project. Let me know what you think. Thanks for the interest! Rested Experience: Developer Journal, Ep 3 from Mike Zornek on Vimeo. [Read More]

Brainstorming Product Names

Things to consider when naming your product.

I mentioned doing some brainstorming for product names in my latest developer journal but I thought it’d be valuable to document things I’m considering when picking a name. Gibberish vs Jargon There are tons of successful companies out there who are named based on gibberish words. Lots of young startups try to emulate this with their own naming. I do not recommend it. The problem with gibberish names is that it costs a ton in marketing efforts and time to teach people your name. [Read More]